The Oriental Pearl Radio & TV Tower(I)

Shanghai, Modern Metropolis, is not only the Municipality directly under the Central Government, but it is also the economic center in China. Certainly, for tourism, there are also a lot of landscapes and historical relic and building worth to visit. For example, The Oriental Pearl Radio & TV Tower.Click Here For More.


The Oriental Pearl TV Tower is the first batch of AAAAA level scenic spots in the country. The tower has space capsules, revolving restaurants, Shanghai Municipal Historic Development Exhibition Hall and other landscapes and facilities. Click Here For More. In 1995, it was listed as one of the ten new landscapes in Shanghai.

The Oriental Pearl TV Tower is one of the landmark cultural landscapes in Shanghai, located in Lujiazui, Pudong New Area. The tower is about 468 meters high. The building was built in July 1991 and put into use in May 1995. It undertakes six sets of radio and television transmission services in Shanghai, covering a radius of 80 km.Click Here For More.

Architectural Art (I)

Architectural art is a three-dimensional art form. It is through the organization of buildings, the shape of buildings, the layout of planes, the form of facades, the organization of interior and exterior spaces, and the structural modeling, that is, the composition, proportion, scale, color, texture and sense of space of buildings, as well as the decoration, painting and engraving of buildings. A comprehensive art formed by considerations and treatments in patterns, gardens, and furnishings. Before the birth of mankind, everything was in the natural world. After the human beings appeared, they built a shack for the shelter and excavated the cave, which became the first building in human history. After tens of thousands of years of development and progress, human requirements for architecture far exceed the original needs. The categories of architectural art are complex and varied. The architectural art image has a special function that reflects social life, spiritual outlook and economic foundation. The architectural art of the past generations is closely related to the historical era, geographical climate, national culture and customs of life, and is restricted by materials, structure and construction technology. Due to the cultural differences between China and the West, there are also great differences between Chinese and Western architecture in terms of materials, spatial layout, and architectural development.

Generalized architectural art

Architectural art is the essential attribute and essential feature of architecture different from general technical engineering and structure; its artistic nature lies in comprehensiveness, image and diversity, as well as professional characteristics, creative design and formal style, and is implemented in functional application and technical rationality. The whole process of coordinating operations with beautiful image. If so, the general architectural art is the sum of all the building resources, architectural art equals architecture, the two are synonymous, the two words can be universal and interchangeable, the word “art” can be omitted or retained. In other words, architectural art is a holographic concept of all-round and full-scale, and it is “the art of architecture in the whole world”. Function, technology and art: only function, called functionalism; only technology, called structuralism; only make surface articles on visual modeling, “visual volume performance”, called formalism or “aestheticism” Only the organic combination of the three is the complete architectural art and architecture. Click Here For More. The principles of architectural work and the principles of architectural design are “applicable, economical, and aesthetically pleasing”.


Narrow architectural art

Narrow architectural art refers to the aesthetic appearance of buildings, namely form beauty, volume modeling, space combination, composition, facade form and architectural expression. At this level, it is possible to temporarily not include functional and technical content. To put it another way: the general architectural art covers the “hardware” of function and technology and the “software” of image modeling, while the narrowly defined architectural art refers to the “software” of image modeling, namely design skills, techniques and language. These should be said to be two meanings and definitions of the broad and narrow sense of architectural art. Architectural art is art engineering, practical art, and living art.

The Current Situation and Future of Real Estate Industry(IV)

Residential real estate is still the mainstream of the market

We believe that among all the business models of the real estate industry, residential real estate development as a core business will remain the mainstream of the future market, and there is still much room for development. Mainly based on the following reasons:

  1. The population continues to grow: The core of real estate is the population. Historically, China’s population has continued to grow, and the natural population growth rate has remained at around 5% in the past 10 years. In 2016, under the influence of the second child policy, the population growth rate increased slightly, reaching 5.86%. At present, the population growth rate is gradually lowering, and the aging process is accelerating. However, with the support of the third baby boom population in the late 1980s and the policy of second child or even no longer limiting the number of fetuses, China‚Äôs population dividends still have room for release. The growth rate is expected to be greater than 0 for a long time, and our population will continue to maintain a good growth momentum, creating housing demand for the residential market.

  1. Urbanization is long-unfinished: In 2016, China’s urbanization rate was 57.35%, an increase of 10.36 percentage points from 2008, an average annual growth rate of 1.3 percentage points, and the growth rate slowed down compared with the previous period, but the overall level and high income. There is still a big gap between the countries. The urbanization rates of Germany, the United States, the United Kingdom, and Japan are as high as 75.51%, 81.79%, 82.84%, and 93.93%, respectively. At the same time, at this stage, China’s urban agglomeration pattern has just formed, and the aggregate power of urban agglomerations is gradually emerging. The talent policy also promotes the further inflow of population to urban agglomerations, which will further enhance the future development of urbanization in China. The newly-increased urban resident population brought about by urbanization is a rigid demand for the residential market.
  2. The per capita living area and quality have room to improve: the development of the real estate industry has also brought a happy life to the people. In 2016, China’s per capita living area was 36.6 square meters, a significant increase of 35% compared with 10 years ago. The comfort of housing is significantly improved, but there is still a certain gap compared with the per capita living area of developed countries. Assume that in the future, China’s per capita living area will reach 44 square meters in developed countries, and there is still room for growth of 20%.
  3. The space of residential basic guarantee marketing is huge

In May 2017, the State Council executive meeting decided to implement the shanty towns transformation project from 2018 to 2020, and then transform 15 million sets of shanty towns. In the next three years, it will still bring in 230 million square meters of destocking scale every year. Building a comfortable and reasonable home for the people in the shanty town is a huge market.

Click Here For More.

Knowledge about Real Estate(II)

Real estate is also called immovable property in economics. There are three forms of existence: land, buildings, and premises. In real estate auctions, the auction target may also have three forms of existence, namely land (or land use rights), physical entities and their rights under the state of building and premises.

It is not difficult to see from the real estate control measures that have been introduced. The central government has adopted a strategy of step-by-step and multi-investment in real estate regulation, indicating that the central government’s attitude toward real estate regulation is clear and determined.

In a certain sense, banks tightening mortgages will play a positive role in curbing excessive housing price increases. The adjustment of interest rate preferential policies will help to rationally guide housing consumption, curb investment and speculative purchases. Buying real estate is an important way to invest.

Real estate investment has the following characteristics:

(1) the fixedness and immovability of the location;

(2) The long-term use;

(3) Diversity of influencing factors;

(4) Value profitability;

(5) Value-added;

(6) Industry relevance,

Regulatory influence

The economy continued to improve in February 2013, but some of the data was lower than expected, causing a discussion about whether the market can stabilize the economic growth rate. The current economy is still recovering moderately, but due to factors such as real estate regulation and control, the speed of economic recovery may slow down in the future after the first quarter.

The CPI increase of 3.2% in February was mainly affected by the Spring Festival factor, reflecting the current economic recovery and support. February CPI rose by 1.1%. Among them, the food price increase is the same as the seasonal factor, while the non-food price rebound is stronger than the seasonal factor. In particular, the price of both consumer goods and services has risen, reflecting that the current economy is still in a short-cycle of growth recovery.

Proprietary rights of economic

  1. Self-ownership: ownership

Including possession, use rights, income rights, and disposal rights

  1. He real right

Including easements, mortgages, leases, and pawning rights

Classified by land use

  1. Residential land;
  2. Land for public facilities (including commercial land, etc.);
  3. Industrial land;
  4. Warehousing land;
  5. Common to diplomacy;
  6. Land for road plaza;
  7. Land for municipal public facilities;
  8. Greening land;
  9. Special land use.

According to the function of the house, it can be divided into the following categories:

  1. Houses for residential use;
  2. Houses for industrial use;
  3. Housing for commercial use;
  4. Cultural and recreational facilities;
  5. Government and public facilities;

6, multi-purpose building

Click Here For More.