Indian Consumption And Local Chain(I)

In India, there are so many people buying fruits and related daily appliances in the supermarket. By this time let us analyze how local chain have cracked the Indian consumers.

In most parts of the world, if you want to see many people on Sunday, you have to go to church or football field. In Thane, a suburb of Mumbai, you have to go to a chain supermarket called DMart to see the crowds gathering on the Sabbath. Hundreds of people crowded around the aisles of big stores asking for prices. Bags of sugar, lentils and rice were taken off the low shelves by the boss, and people carrying ladders squeezed out of the crowd, climbing up the shelves by ladders to get a new box to replenish the goods. Several air conditioners on the walls are trying to alleviate the heat.Click Here For More.


Large supermarkets are rare in India, accounting for only 2% of food sales; most people shop in open markets or local small shops. Dmart gives many Indians the feeling of shopping in a big store for the first time. Shekhar Raman, who works in a bank, said, Click Here For More. “The price is low, the quality is good,” and joined the long queue with full bags of waiting for the rickshaw.


Even with 163 stores, DMart is branding itself in less than half of India’s states. In the six months to the end of September, the company’s revenue reached 94 billion rupees ($1.3 billion), an increase of 33% over the same period last year. DMart earns four times as much per store as its competitors, partly because of its crowded floor space.

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